The term consumer has two meanings, one in the economic area and the other in biology.

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In the economic sphere , a consumer is the name given to the person or entity that purchases goods and services regularly. In the production chain, the consumer is one of the most important links, because he is the one who directly affects the product market , although from an organizational point of view he occupies the last position in the chain.

The use of this term in people is intended to add certain characteristics as common elements. For example, all consumers have needs to meet, and businesses have answers to those needs, based on their demographics. Their tastes and purchasing power will also influence.

Before buying, people consume advertising and interpret the message behind it to decide whether or not to buy that product or service.

On the other hand, in biology , a consumer is an animal species that feeds on organic matter, that is, on plants or other animals (living or dead). In this way, a food chain is created in the animal kingdom that determines who has more or less dominance over other species.

Types of consumer

In the economy:

  • Personal consumer. It is a person who purchases items for their own use or for their daily life, also for their family members, such as food, clothing, hygiene products and more.
  • Organizational consumer. The person responsible for purchasing resources in a business, company, institution or organization. Such as office supplies, machinery, etc.
  • Final consumers. They are the ones who will end up using the product that someone else has bought, manufactured or designed.
  • Intermediate consumers. They are those who buy material to convert them into products that final consumers will buy. It includes entrepreneurs who make their own products, merchandise resellers, and organizational consumers.

In biology:

  • Primary consumer. They are herbivorous animals. Also those that feed on parasites.
  • Secondary consumer. They are carnivorous animals that normally hunt their prey.
  • Tertiary consumer. They are those super predators that feed on the secondary ones, and therefore tend to dominate the fauna in an ecosystem.

Characteristics of consumers (economics)

They have a behavior. Over the years, consumers have been studied by marketers to establish new patterns of production and consumption. With this they have determined that buyers change their behavior as technology advances, society and their needs change, in a certain way.

The behavior is not only limited to the purchase stage, it includes from the purchase intention until they evaluate and discard the products and services acquired.

They need to be informed. Buyers go to the Internet, either to find out about the product they want to buy or, in fact, to buy it from virtual platforms. In addition, through this medium they review the evaluations of other consumers.

They try to create links with brands . Social networks and all their commercial movement have created new consumption patterns. People feel that brands are closer to them and therefore they achieve loyalty to maintain a relationship with them.

Demand immediacy. If they buy so fast on the web, they also want to have their products quickly. However, this need also extends to face-to-face purchases. Consumers hope that they will have no difficulty seeing and purchasing what they want.

They want originality. Many brands have created the feeling that their consumers are special and loyal, therefore, people also demand that brands provide them with authentic and quality products and services.

Consumer examples  

In the economy :

  • People who appreciate TV commercials and use them as a guide for their next purchases.
  • Social media users who consume advertising and follow a sales funnel until they get their desired products.
  • People who use virtual stores, research about the product, and after using them, they leave their evaluation on those portals.
  • Those workers who spend their wages on the same products every time they go to the supermarket and prefer certain brands.
  • Mothers who buy baby items and continue to buy products for their children throughout their lives.
  • Companies that purchase different services, such as security, communications and insurance.

In biology:

  • Eagle (Secondary)
  • Scorpion (Secondary)
  • Squirrel (Primary)
  • Horse (Primary)
  • Goat (Primary)
  • Jackal (Tertiary)
  • Weasel (Tertiary)
  • Rabbit (Primary)
  • Coyote (Secondary)
  • Coyote (Secondary)
  • Wildcat (Secondary)
  • Sparrow (Primary)
  • Cricket (Primary)
  • Falcon (Secondary)
  • Hyena (Tertiary)
  • Leon (Tertiary)
  • Wolf (Secondary)
  • Parrot (Primary)
  • Fruit Bat (Primary)
  • Otter (Tertiary)
  • Panther (Tertiary)
  • Frog (Secondary)
  • Being human (Tertiary)
  • Snake (Secondary)
  • Badger (Tertiary)
  • Shark (Tertiary)
  • Tiger (Tertiary)
  • Tortoise (Primary)
  • Cow (Primary)
  • Fox (Secondary)

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