The first thing I’ll tell you is that SEM comes from the acronym “search engine marketing . ” This method is effective and is excellent for those looking to rank their site from different perspectives. It is a paid web positioning mechanism , that is, in order to position a certain keyword, you pay for it and almost automatically it appears in the first places in search engines .
There are many ways to acquire this service, it can be by paying for advertising , among other things. Thanks to the payment of this service, when a person places a specific keyword, you appear first. This is ideal for companies and sites that you are looking for have great potential.
- Google Ad-words: It is currently the number one SEM technique to obtain great results. You create an advertising campaign and establish it according to your needs.
- External advertising campaigns: Not everything is based on Google, other sites offer to create campaigns to improve positioning and obtain better results directly in each of the search engines that you hire.
- Google Adsense: It is the most important form of monetization of this search engine. If it is combined correctly with Adwords, it will give you great results and you will have a higher ranking under different keywords.